What are reinforcers?
Simply put, ‘reinforcers’ are rewards that teach a dog to repeat desired behaviour by creating a reinforcing a positive association with that behaviour.
Our different personalities and temperaments mean that we are motivated by different rewards. For example, the motivation for some people finding a new job might be the money they will be paid, while others may be motivated by the challenges the job will provide or by social interaction with their colleagues. In these examples, the money, challenges and social interaction are the reinforcers.
Similarly, dogs differ in their motivations and what they find rewarding. While the majority of dogs are motivated by food, some may be more motivated by play or by the opportunity to interact with their owner. Even within these groups there can be differences in the degree of the reward. For example, a dog motivated by food might be more motivated by a piece of cooked chicken than a piece of kibble.
Similarly, a dog motivated by play might be more motivated by a new squeaky toy than by a tennis ball it plays with on a regular basis. Because the chicken or the new squeaky toy are novel, the dog values them more, so they are more rewarding. Meanwhile, the kibble and tennis ball are familiar, less exciting, of lesser value and therefore less reinforcing.
Of course, there are exceptions to the rule. Those dogs that will do anything for a piece of kibble or a game with their old tennis ball prove that different dogs are motivated by different things and some are more easily pleased than others.
Find your reinforcer
When training a dog, it is important to first consider what motivates it so that you can find out what will be the best and most effective reinforcer. Once this is established, use the knowledge of what motivates your dog to your advantage to get the most out of training.
Another important consideration is that any dog’s level of motivation for a particular reinforcer may change throughout the day. For example, food treats will be less reinforcing after a meal, therefore they are a less effective reinforcer for a dog motivated by treats after it has eaten.
When you are working training into your regular routine, figure out when your dog would be most driven to earn the treats, toys or affection – usually this will be after a period without access to the reinforcer or to similar items – so that your dog will be highly motivated to work for the reinforcer.